Facebook Marketing 101: Everything You Need To Know

Are you advertising on Facebook? If not, then you are seriously underestimating Facebook’s potential for gaining new customers. If you are, do you know the best practices for marketing there? Continue reading for some great advice about Facebook marketing.

Increase customer engagement by commenting on the things they post on your Facebook wall. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Reply back, particularly if it is a complaint or someone who needs service immediately.

Generate some attention for your Facebook campaign by organizing a giveaway. Encourage your visitors to join your page in order to be eligible for some free products. Make your winners viewable to maintain the legitimacy of your contest.

Market your business and product on Facebook successfully by having a page that stands out from the crowd. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. Most users on Facebook are visual.

Do not ignore any questions or comments that are asked of you on Facebook. Begin your answer by thanking them for contacting you; then, provide the information they require. Sharing a link to another page that has the right information is an appropriate way to give a good answer.

Think about purchasing a Facebook ad. You are able to customize your ad so that only one gender or a certain age group can see it. You can also work within a budget and do as much or as little as you would like. There isn’t a commitment, either. Your ad can end when you choose.

It can be helpful to be active on other Facebook pages instead of just your own. Posting on other people’s pages can attract attention towards your page. Be sure it is positive attention, though. Only post on other pages whenever can positively contribute in some way. Don’t ever spam people.

Host a giveaway to increase interest to your Facebook page. People like free stuff and may life your page for a chance to win something. You won’t lose much money, and you will be able to communicate more with your customers than before.

When a person “likes” your page, reward them with a unique gift or special offer. Likes can get your Facebook page a lot of new attention. You can give away coupons for your product or maybe free samples. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If the incentive is something that they value, they won’t hesitate to click on that “like” button.

If you have not yet set up shop on Facebook, hopefully now you will. You should not have any more excuses for avoiding Facebook because you have all the information you need in order to get yourself started. If you have been on Facebook for some time, you can take steps to improve. Use the tips you just read to help you.