Let Us Take a Look at 2017’s Creativity in Design

It is a fact that today’s world is a digital one and the website of a company has to be well created to be able to go in this new trend. A website is considered the welcome mat of a company and a means to introduce what the company has to offer to the world. Therefore, a website is not only user friendly, although this is a very important feature, but that it should have a design that will trigger interest in the digital world. The main goal of a website today is practically to lure viewers to go over the site and become potential customers, and this can be attainable with a website that has a seeming graphics, has a service with speed, and usability, which will give an impression as a website with professionalism and competence. A website with lifeless list menus and static word dense descriptions are not anymore in style, but on the other hand, have a website that is designed with creativity which will entice viewers thus increasing the traffic of your site and help attain a positive bottom figure of the company.

It is important therefore that your website should be one that can capture your products or services creatively, and the specialists who can do these are those who know what they are doing like those IT services team. It is therefore easy to say that tech designers are today’s modern age artists.

Applied across the board in marketing is the word minimalism which is aptly described with modernism. Being minimal in design would mean incorporating colour extraction and bolder headlines, using simpler universal icons.

The end goal in having a minimalist approach is to be able to communicate well with potential clients. The concept of image is what would immediately come into our minds when we say the word design. But in 2017, the dynamism is formed when static descriptions are mixed with video.

Long scrolling is another invention that followed the dynamism of video and of which more and more websites are being patterned. Today, viewers can navigate pages in such an easy manner because designers are reinventing navigation making collation of information faster and easier for users. In order to increase in parallax, a 3D effect is also being added to the site.

Among the big and bold graphics and photography, illustration is rising in its popularity, erasing the idea that subtlety of expression has disappeared in the area of artistry but instead has grown in popularity. This is because of the fact that illustration is a visual language that can speak and present itself firmly without being vulgar, a quality that many companies would prefer.

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