Maximize Your Business Potential Using Facebook Marketing Ads
Marketers need to understand how the advertising landscape is shifting. Facebook is one of the largest social networks on the planet, and it would be foolish to not incorporate Facebook into your overall marketing strategy. Learn how to successfully market your business by reading this article.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Give discounts or prizes to people who share or actively market your page. Always award the prize though; you don’t want to be viewed as dishonest.
Be certain that your online content is linked from the Facebook page of your business. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Consider using Facebook advertisements. Normal posts to your Facebook page will only promote your products to your current followers. Purchase Facebook ads to expand your business. The cost is negligible compared to the potential gains.
You don’t necessarily need a page, a group may be better for you. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.
Building a fan base is the first step in marketing through Facebook. You should have 5,000 fans or more before you really start investing in marketing. After that threshold has been reached, your conversion rate is going to start marching.
Offer a reward for someone liking your page. Likes are very important to improve the visibility of your company. Think about offering something that’s exclusive and free to those that like your page. It is something that you can give to everyone or offer a sweepstakes. If you give them something they desire, they’ll easily click “like” for your page.
Give your followers something to sign up for. Providing something useful just for registering is a good way to keep the conversation going with interested parties. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
Get more followers by hiding content from those that aren’t fans. People will want to get to that information, so they will click Like. Don’t put too much of your page behind barriers, though, or it’ll get hard to draw anybody to it through SEO and other marketing methods.
Respond to all comments that are left for you. This means inbox messages and comments on your page. This takes some extra effort and hard work, but this personal touch is appreciated by your users.
Instead of thinking that Facebook is not for your business, think about the good opportunities that it actually presents to you. With such a huge audience available, your target audience can be reached. Use the advice in the article above for great results.