If you think that email marketing is so 1998, think again. While solicited emails have been around for as long as the Internet, that doesn’t mean it’s a dead form of marketing. There are always new ideas coming up to help make email marketing effective. The tips below can help you find a way that marketing through email can work for you!
Only send emails to people that you know. Sending emails to people who didn’t request them is called spamming. People will wonder if you are someone that they know, or if they even care! Oftentimes, these suspicious emails go straight to the trash and you see no benefit from them.
Try different email formats until you find what works best for you and your readers. Include the information that is most important, as well as new offers, at the very beginning of your emails. You must try different types of formats in order to determine which gives you lots of response. Once you realize what is successful, stick with it. This familiarizes customers with your emails and makes it easy for busy customers to find the most important parts of your emails.
You should have people who would like to receive your emails double opt-in. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.
Keep in mind that major holidays are not the best time to send out important emails. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. There are always exceptions, though! This may include emails regarding things like Black Friday and other sales or specials that go on.
Do not send emails without getting permission first. Skipping this step may not only cost you subscribers, but they may talk to others, which can further damage your business’s reputation. Certain Internet service providers will blacklist you which will harm your marketing efforts and ultimately your business.
Always remember that as each day goes by, your subscribers will likely be viewing your messages on a mobile device or through a smartphone. These mobile devices have lower screen resolution than traditional computer screens and provide much smaller screen size. Learn the constraints that come with such small displays, and make sure that your emails are readable on phone-sized screens.
When writing your emails, include calls of action. The people that receive your emails need to know what’s expected of them. Make sure that any links you include are clear and easily spotted. You may want to include these near the top, as well as the bottom, of your emails.
Personalize your marketing emails. You can go far beyond simply inserting a recipient’s name into a standardized message. Look at your available profiling, and find ways to use as much of it as possible. Create smaller mini-groups of people that have common interests, and then customize messages for each small group.
The venerable marketing email still has plenty of life left in it, as you can see. By applying the advice in the above article and continuing to search for new methods of improving your email marketing plan, then your plan should keep being effective for years.